THE MEANING OF 'DEAR EMILY'

EMILY IS A SILVER STATUE FOUND ON THE HOOD OF ONE OF THE
MOST PRESTIGIOUS CARS IN THE WORLD.

SHE HAS BECOME AN ICON IN URBAN CULTURE. AND EMBODIES
ENDLESS LUXURY.

BUT WE DIDN'T FALL IN LOVE WITH THE STATUE.
WE FELL IN LOVE WITH WHAT SHE STANDS FOR:

SUCCESS.

DEAR EMILY' ARE THE FIRST WORDS OF A LOVE LETTER WE WROTE
TO HER.

A LOVE LETTER IN FORM OF A COLLECTION.
A LOVE LETTER TO EXPRESS OUR DESIRE FOR HER.
A LOVE LETTER TO DEDICATE OUR LIVES TO CHASING SUCCESS.

WITH THAT LOVE LETTER CAME A PROMISE:
TO ALWAYS WORK HARD AND GIVE 110 PERCENT.
TO NEVER GIVE UP
TO KEEP DREAMING. UNTIL IT'S YOUR REALITY.

BY WEARING OUR COLLECTION, YOU SHALL ALWAYS BE REMEMBERED, THAT YOU CAN ACHIEVE ANYTHING YOU WANT IN
THIS LIFE, AS LONG AS YOU REALLY BELIEVE IN IT.

NEVER FORGET: YOU ARE THE CREATOR OF YOUR OWN STORY.